As part of the United States federal CAN-SPAM Act, which went into effect January 1, 2004, emails must conform to many regulatory rules. According to the FTC website, you could be fined $51,744 per offense. (Each email address could be counted as a separate offense.) It would help if you read through the CAN-SPAM Act compliance guide. Olafe highly recommends you consult with your attorneys to discuss your business practices.
Here are some basic guidelines:
- Never use deceptive headers, from-names, reply-to, or subject lines
- You must always provide an unsubscribe link
- Remove recipients from your list within ten business days
- The unsubscribe link must work for at least 30 days after sending
- You must include your physical mailing address
Olafe recommends using an email-sending service to send your nonadministrative emails to your customers. Email-sending services charge for their services and expertise, but the value they bring will significantly enhance your efforts. Email service providers (ESP):
- Enforce compliance with many different regulations
- A Service will ensure that you avoid using words that can mark your email as spam and prevent your message from being delivered.
- Mitigate your domain name, your company image, and your brand from being banned for sending emails because of SPAM
- Will make sure that the message you send is visible in many different email viewing interfaces
- There are over 250 different clients, and the list grows every day
- This makes sure that your message looks professional and will be readable by your existing and potential customers
- Will track your customer's interaction with your email campaign
- You will learn what works and what doesn't for your business or campaign
Some of the more popular email-sending services are listed below:
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